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eliza3522
GALA Web Projects | 1996-1998
Back in 1995, the Internet was a novelty to most Americans.
Practically overnight, people started flocking to the
web in droves. The Internet became mainstream, even hip.
Suddenly, information could be disseminated faster and
cheaper than ever before.
GALA realized that a website
would be an effective method to interact with Melrose
fans and discover whether anyone was noticing the cryptic
images popping up in the backgrounds.
Heather Champ, one of the
genre's first "hot" web designers, was brought
in to make it happen. The result was "Eliza":
a fictional Melrose fan created by GALA who noticed "strange
things" appearing on the Melrose sets. Eliza made
it her mission to document these anomalies on her homepage.
She became a "mule" for GALA: leaking detailed
information about the hidden messages she had "discovered"
while watching the show, all in the interest of arousing
speculation with on-line Melrose fandom.
GALA's second web project
was designed after the exhibitions in Los Angeles and
Korea. Sotheby's agreed to a GALA auction, with proceeds
to benefit women's scholarship funds. GALA collaborated
with a design company in North Carolina to design a site
to advertise the charity auction and allow fans to purchase
a copy of the Sotheby's auction catalog.
If you'd like to see what
these websites looked like, simply click either of the
icons below.
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The
sleep of reason produces monsters
- Francisco Goya
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